8 十二月 2016

Sud de France

 

Sud de France, the umbrella brand of wines from the Occitanie / Pyrénées-Méditerranée region

Essence of the brand
Simplicity, efficiency and directness characterize all products of the Occitanie / Pyrénées-Méditerranée region, and especially the wine. A real guarantee of quality, highlighted by expertise and traceability, the Sud de France brand is founded on the identification and promotion of its production.

Objectives
– Simplify the consumer’s choice when selecting a regional product
– To promote the attributes associated with our region: conviviality, art de vivre, gastronomy, tradition, quality, sun and sea
– To promote and ensure a positive rise in visibility of our regional wines at retail locations

A first of its kind,
Sud de France, supported by the Occitanie / Pyrénées-Méditerranée region’s government and wine producing bodies, is an unparalleled force created for a French wine making region that is promoting its products across 5 continents and is working with over 30 countries.

– 155 press and communication strategies
– 5 trade show attendances
– 120 promotional and sales-driven actions implemented by distributors